May 5, 2011 News
Another step by Microsoft Corp. ‘to step’ up the competition with Google. Microsoft’s search engine Bing will now be the default SE and map application on RIM’s BlackBerry smartphones.
Bing will create “unique experiences for millions of BlackBerry customers,” Microsoft’s CEO Steve Ballmer said at the annual BlackBerry World trade show in Orlando, Florida. He said that the partnership will be in effect later this year during the holiday season.
Microsoft is trying to catch up with Google’s US search market share, which is more than 4 times larger than Bing.
Microsoft has stepped up the marketing of Bing and teamed up with former rival Yahoo! Inc. to increase its market share. Google had 65.4 percent of searches in February, compared with Bing’s 13.6 percent (according to ComScore Inc.)