There’s a trend a-trending in the mobile industry at the moment, and it’s to do with getting eyeballs on your advertising. Google knows it, Apple knows it, and it looks like RIM’s got wind of it too.
Following Apple’s launch of its iAds mobile advertising system – and subsequent investigation by US trade regulators – and Google’s purchase of specialist AdMob, it’s clear that the big mobile players want to get a piece of the advertising pie of their very own – and BlackBerry creator RIM is no exception.
RIM has launched its advertising service for the BlackBerry Application Platform. The BlackBerry Advertising Service helps developers integrate advertising in their BlackBerry smartphone applications quickly and easily, while also allowing advertisers, agencies and brands to work with a broad selection of advertising networks.
“The BlackBerry Application Platform is providing a truly powerful foundation for our developer community. The BlackBerry Advertising Service offers developers a quick and easy way to integrate advertising in their applications. The service reduces the commercial and technical complexity of enabling ads within an application and offers developers a new avenue of monetization,” said Alan Brenner, senior vice president, BlackBerry Platform at RIM.
“We are thrilled to see the market continue to evolve providing advertisers, agencies and brands with multiple options for meeting their mobile advertising platform needs. The MMA congratulates RIM on the BlackBerry Advertising Service and its efforts to ease marketer’s abilities to integrate mobile into their advertising strategies.” said Michael Becker, managing director of the Mobile Marketing Association for North America .
The BlackBerry Advertising Service includes three key components: a simple to integrate SDK; a mediation platform; and a growing slate of advertising networks.
At launch, the BlackBerry Advertising Service will offer developers and advertisers the opportunity to work with many advertising networks including Amobee, Jumptap, Lat49, Millennial Media and Mojiva. Advertising networks such as Buzzcity, NavTeq, Placecast, Sympatico, Transpera, Where and xAD, as well as rich media advertising platform Medialets, are expected to join the service in the coming months.
“This new Advertising Service not only brings new channels of revenue to our developer community, but also provides them with a single relationship through RIM to simplify the commercial and technical complexity of mobile advertising,” Brenner said. “We also feel that it is important that agencies and brands have full control of the creative process and have worked to provide features in the SDK that will allow them to bring dynamic and relevant ads to BlackBerry smartphone users.”
Check out the Full Press Release below :
Apr 15, 2010 Blackberry Developer
Smaato is a mobile advertising and ad optimization company which has recently announced their March 2010 figures on mobile ad click through rates (CTR), which shows that Blackberry has least click through rates in mobile advertising, where Windows and other Featured phones have seen a significant growth in CTR.
It’s a main concern for Blackberry developers and advertisers ,there are many advertisers which sponsor developers to meet their development cost and bring their apps in market for a low price or even for free , but low CTR’s would eventually affect Blackberry apps in the market , the advertisers would step back from Blackberry’s market and place their ads somewhere else , why would advertisers think of investing their money on an application which doesn’t bring them back a good revenue .
I think the way these ads are served is not appealing to Blackberry users or maybe Blackberry users simply don’t care about the ads. I personally dont click such ads unless they are really useful on my part of interests, maybe Blackberry developers should work over it and design attractive ads which are targeted to the Blackberry users requirements and give the advertisers a better chance to reach the audience. Ads can be a source of healthy information as long as they don’t muck up the user experience .