What Blackberry developer can expect from the newly launched Blackberry Payment service

Whatever is the model of your Blackberry App be it Free, paid, ad-supported, try-and-buy, or freemium , Blackberry has introduced their three new services in interest of blackberry developers namely Advertising , Payment and Analytics for the tons of apps making their way to the Blackberry app world in the coming year .
If an ad-supported model doesn’t fit your needs, maybe micro-transactions/in-app payment is more up your alley. The BlackBerry Payment Service will allow you to easily offer digital goods for sale in your app while still providing the consumer with the same trusted and consistent purchase experience they have today in BlackBerry App World. As you would expect, with BlackBerry Payment Service, you will have access to the same payment options that BlackBerry App World supports today for traditional app purchases: PayPal, credit card, and carrier billing.

BlackBerry Payment Service can be used in :

  • Digital Content, such as eBooks, magazines, photos, artwork, or digital property that you can use on a BlackBerry smartphone.
  • Additional App Functionality, which might include things like new features, levels, characters, or games. This use lends itself extremely well to the freemium app model and should be used as the new gold standard for try-and-buy.
  • Services, such as premium video content, subscription renewal, pay-as-you-go application use, or voice transcription. Basically, any kind of digital service that a BlackBerry smartphone user pays to use.

The Payment Service enables developers to leverage a range of business models through the sale of digital goods within their applications. The Payment Service is simple and easy to implement for developers and provides end users with a fast, consistent and secure purchase experience.

Download the Payment Service SDK Early Release
View the Payment Service SDK Early Release documentation

The service comes as a boon to Blackberry application developers who always had a desire to generate some decent revenue out of their try and buy business model which lagged in terms of payment service. The BlackBerry Payment Service SDK is in beta now and the full SDK and app implementation is expected to launch this fall.

Bad News For Blackberry Developers : RIM To Take Additional 10% On Apps

RIM has sent a notice to all blackberry developers which
states that they are going to take an additional 10% revenue on every paid app listed on Blackberry app market . Previously RIM allowed developers to keep 80% of the revenue they earned but now developers can only take away 70% of the revenue.

Blackberry says this has to be done in order to support the expansion into new markets and allow additional billing models. Blackberry is implementing credit card billing which is also offered by Apple in iTunes. Despite the lack of distribution of apps and a platform that is desperately in need of good developers this was a silly move on RIM’s part. This has largely discouraged Blackberry developers coming up with pretty good apps .

Blackberry had sent this copy of notice to all Blackberry developers  associated to the Blackberry App world vendor portal 2.0

Attention BlackBerry App World Vendors
We hope you are enjoying the new BlackBerry App World Vendor Portal 2.0, which adds a variety of new features and capabilities to make it easier for you to distribute your applications on BlackBerry smartphones!

We are now taking the first step to introduce credit card and carrier billing support for BlackBerry App World, as announced at the 2009 BlackBerry Developer Conference.  These new billing models will open up additional opportunities for you to sell your applications in new markets.

In part to support the addition of these new billing models, if you are distributing paid applications, there are changes to your agreement with Digital River.  This email is provided as notice to you, by RIM on behalf of Digital River, of changes to your Digital River Vendor Agreement.  You will find both black-line and clean copies of the amended Digital River Vendor Agreement attached.

In addition, there are also changes to your agreement with RIM.  This email also provides notice to you of changes to your RIM Vendor Agreement.  You will find black-line and clean copies of the amended RIM Vendor Agreement attached.

These new agreements will also be posted in the Vendor Portal shortly.

The changes in these agreements include an update to the BlackBerry App World revenue share from 80% to 70%.   This change is being made to support the expansion into new markets and to allow for the additional billing models referenced above.

We are also introducing Bango as the Merchant of Record for carrier billed transactions.  If you are distributing paid applications, you will soon be presented with the Bango Vendor Agreement, for acceptance, when logging into the Vendor Portal.

Our goal is to ensure that BlackBerry App World provides developers with unique opportunities to successfully monetize applications created on the BlackBerry application platform.  We hope that you are as excited as we are about these new billing models.
Best regards,

BlackBerry App World Management

This is definitely going to affect Blackberry development in the coming months ,if blackberry doesn’t think about the Blackberry developers they may jump to other platforms for better opportunities.

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