The growth of Blackberry Messenger from humble messaging app to a significant mobile communication platform has led to the need for social media integration . In interest of Blackberry app developers RIM recently announced that it would be opening the doors for certain BBM features so that App developers can integrate them readily into their apps . Most of the features if developed from scratch would take a long time to implement when compared to getting super app and BBM ready .
There are lots of advantages that BBM brings to BlackBerry software. BlackBerry Messenger’s social elements allow developers to build in social connectivity based on your pre-existing BBM contacts instead of having to develop and build social connections separately for each app. With 28 million users, there is also incredible word-of-thumb marketing potential when promoting your application.
Developers can also take advantage of BBM’s location-based services, as well as access the device’s video camera for video streaming.
- Invite other BBM users to download your app, or start a social interaction from within your app.
- Determine which of your BBM contacts has downloaded your app
- Access to BBM user profiles, including avatar, status, and location
- Add an application box to a user’s BBM profile that can display and broadcast achievements and updates
- Create BBM groups for your app
- Start embedded chats with BBM contact without leaving your app
- Sharing content with your BBM contacts
- Create sub-communities within your app, even if users are not each others’ contacts
- Allow social interactions within your sub-communities
- Stream data between users running your app, such as communication, multiplayer or turn-based gaming, and location
Sounds pretty good , but blackberry application developers need to wait for a few more months for the API’s being available in early 2011 . Meanwhile blackberry developers can register with RIM to receive updates and stay in touch with the new BBM social platform .
Below is the official press release of the BBM social platform
Tags: announcements, Application development, BB, blackberry apps, Blackberry Developer, blackberry developer news, Blackberry Development, BlackBerry Messenger Services, blackberry news, developers news, launch, new release, News, press release
The deadlock between the Govt. of India and Research in Motion (RIM) has got over with RIM stepping back to provide Indian national security agencies a lawful access to the encrypted message and the BlackBerry messenger services as well, reported by CNN-IBN.
The decision, from the Canada based telecom giant, came dramatically, hours after the Indian Government has announced that BlackBerry services will be blocked in India after 31st of August unless the national security agencies get a lawful access to the BlackBerry messages.
Indian government was demanding for the same on a ground of national security and increasing terrorism while RIM, so far, has kept on denying any access to any one. In fact, RIM earlier has announced that even they can’t access the encrypted messages as they are transmitted through a super-secured network. But after a continuous rejection from several countries & few financial institutes, now RIM has stepped back.
According to highly placed sources, the company has offered security agencies an already existing tool which allows them to access the plain text on encrypted BlackBerry messages. The company source has also informed the media that a tool is under development to give easier and lawful access to the security agencies across the globe.
However, BlackBerry is not setting up a server in India, according to CNN-IBN.
But would the security agencies bother much of not having a local server, if they can access the encrypted messages?
Earlier, RIM has skipped a crucial meeting with the the Government of India along with Vodafone and Airtel, the BlackBerry service providers in the country. But this time they had to step back.
Obviously RIM does not want to loose its market in India. However this decision has resulted in mixed reactions all over. BlackBerry app development industry must be very happy with it.
It’s worth a mention that now at least other governments & financial institutes in other parts of the world, like the EU Commission, Standard Chartered Bank, France, Saudi Arabia, UAE, Egypt, Lebanon, Indonesia, Algeria etc., can also settle down with the newly found solution over the security concerns.
However, this was the least RIM could have done, after facing a dip in the share market and a tough competition from the rivals like Apple’s iPhone & Google’s Android.
Controversies are in the air about the secured network used by BlackBerry, which now turns out to be more of a negativity than the positive aspect of securing the user’s privacy. Every other day, one or the other country is getting vocal in demanding access to BlackBerry communications on national and global security grounds.RIM claims that the system’s design prevents any third party, even itself, from accessing the encrypted messages.
But it’s not all dark for RIM. In spite of RIM’s recent decline in business, industry experts believe that the fear of disruption of service of RIM in any part of the globe is overblown. Security concerns over the BlackBerry are not new, but that never led to a blackout for RIM before. It suggests that the company has successfully resolved all the previous conflicts quietly.
“I don’t even think it’s a PR nightmare. … If it gets banned, then it’s a nightmare. If it’s a bunch of people talking about it being banned, then it’s a dandelion fluff on a summer’s day,” says Duncan Stewart, the Director of Research in technology, media and telecommunications of Deloitte, Canada.
“This is a political issue that, over time, has gone back and forth, and it’s not just RIM that has to deal with this. Google has had to deal with this kind of stuff in China,” he added on.
However, Saudi Arabia’s announcement of blocking the BlackBerry Messenger service, from October, has knocked down the shares of RIM up to 3.85 percent. India and other countries are considering similar steps.
“In the past when people have made similar threats, either they withdrew completely, without RIM doing anything, or perhaps, behind the scenes, RIM was able to come to some sort of an arrangement,” Stewart added. “And that’s never publicized.”
But as of now, it’s really an uncertain situation for the BlackBerry developers who are looking forward to an early solution.