Mar 18, 2011 News
Research In Motion (RIM) has struck a deal with Microsoft for cloud-service. Microsoft in October has announced its own cloud-service initiative called Microsoft Office 365. The deal will allows BlackBerry’s corporate clients to shift management of BlackBerry services like email traffic management off-site. And, it will help them substantially reduce their costs on operations.
“We’re embracing [that initiative] in a big way and we’re going out jointly with Microsoft to all our customers,” Jim Tobin, senior VP of RIM’s software and business services unit, told Dow Jones Newswires.
RIM expects around 20 to 25 percent of 55 million BlackBerry customer base to use cloud services by the end of this year.
Analysts are expecting cloud-service to be a major part of growth strategy for players in smartphone and Tablet market. RIM’s current strategy echoes that of rival’s HP which has also announced cloud-service initiatives in future.