Posts Tagged ‘press release’

Social Media Integration : BBM Social Platform API’s for Blackberry developers

Oct 4, 2010 Blackberry Developer, Blackberry Development, News

blackberry social networking API for blackberry developersThe growth of Blackberry Messenger from humble messaging app to a significant mobile communication platform has led to the need for social media integration . In interest of Blackberry app developers RIM recently announced that it would be opening the doors for certain BBM features so that App developers can integrate them readily into their apps . Most of the features if developed from scratch would take a long time to implement when compared to getting super app and BBM ready .

There are lots of advantages that BBM brings to BlackBerry software. BlackBerry Messenger’s social elements allow developers to build in social connectivity based on your pre-existing BBM contacts instead of having to develop and build social connections separately for each app. With 28 million users, there is also incredible word-of-thumb marketing potential when promoting your application.

Developers can also take advantage of BBM’s location-based services, as well as access the device’s video camera for video streaming.

BBM social platform APIs for blackberry app developersThe API’s that developers will be able to integrate :

  • Invite other BBM users to download your app, or start a social interaction from within your app.
  • Determine which of your BBM contacts has downloaded your app
  • Access to BBM user profiles, including avatar, status, and location
  • Add an application box to a user’s BBM profile that can display and broadcast achievements and updates
  • Create BBM groups for your app
  • Start embedded chats with BBM contact without leaving your app
  • Sharing content with your BBM contacts
  • Create sub-communities within your app, even if users are not each others’ contacts
  • Allow social interactions within your sub-communities
  • Stream data between users running your app, such as communication, multiplayer or turn-based gaming, and location

Sounds pretty good , but blackberry application developers need to wait for a few more months for the API’s being available in early 2011 . Meanwhile blackberry developers can register with RIM to receive updates and stay in touch with the new BBM social platform .

Below is the official press release of the BBM social platform

Read the rest of this entry »

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RIM’s new Tablet : The Blackberry Playbook – Full Specs and Press release

Oct 4, 2010 News

The Announcement :
Recently Mike Lazaridis from RIM announced their Blackberry PlayBook tablet ,Michael Lazaridis said that the BlackBerry Playbook is considered as the first professional tablet in the world. After their company made the wireless e-mail became popular, Research In Motion has never failed to become one of the leaders when it comes to the smartphone market. During the same conference, Michael Lizaridis kept on emphasizing that it is indeed the “first professional tablet.” At the same time, he said that the BlackBerry PlayBook is already compatible with the servers used by the government as well as corporations. In this way, they could use R.I.M’s new tablet to monitor and control their employees using their respective BlackBerry devices.

Detailed specs of the Playbook tablet :

  • 7″ LCD, 1024 x 600, WSVGA, capacitive touch screen with full multi-touch and gesture support
  • BlackBerry Tablet OS with support for symmetric multiprocessing
  • 1 GHz dual-core processor
  • 1 GB RAM
  • Dual HD cameras (3 MP front facing, 5 MP rear facing), supports 1080p HD video recording
  • Video playback: 1080p HD Video, H.264, MPEG, DivX, WMV
  • Audio playback: MP3, AAC, WMA
  • HDMI video output
  • Wi-Fi – 802.11 a/b/g/n
  • Bluetooth 2.1 + EDR
  • Connectors: microHDMI, microUSB, charging contacts
  • Open, flexible application platform with support for WebKit/HTML-5, Adobe Flash Player 10.1, Adobe Mobile AIR, Adobe Reader, POSIX, OpenGL, Java
  • Ultra thin and portable:
    • Measures 5.1″x7.6″x0.4″ (130mm x 193mm x 10mm)
    • Weighs less than a pound (approximately 0.9 lb or 400g)
  • Additional features and specifications of the BlackBerry PlayBook will be shared on or before the date this product is launched in retail outlets.
  • RIM intends to also offer 3G and 4G models in the future.

RIM will begin working with developers and select corporate customers next month to begin development and early testing efforts.

The BlackBerry PlayBook is expected to be available in retail outlets and other channels in the United States in early 2011 with rollouts in other international markets beginning in  Q2 2011.

Blackberry developers can register for early access of Blackberry Tablet OS SDK at http://www.blackberry.com/developers/tabletos .

Check out the full Press Release here .

Video preview of the Playbook below :

Few more official pictures:

IMG_2320IMG_2331

The BlackBerry Tablet OS is Neutrino based microkernel architecture which  delivers exceptional performance, high scalability, Common Criteria EAL 4+ security, and support for industry standard tools that are already familiar to hundreds of thousands of  Blackberry developers.  The OS is fully POSIX compliant enabling easy portability of C-based code, supports Open GL for 2D and 3D graphics intensive applications like gaming, and will run applications built in Adobe Mobile AIR as well as the new BlackBerry WebWorks app platform announced today which will allow apps to be written to run on BlackBerry PlayBook tablets as well as BlackBerry smartphones with BlackBerry 6. The BlackBerry Tablet OS will also support Java enabling Blackberry app developers to easily bring their existing BlackBerry 6 Java applications to the BlackBerry Tablet OS environment.

Sounds good and Blackberry application developers need not struggle to get their existing apps on the new tablet , we do hope to see some new enterprise apps for the all new Playbook tablet soon and it also would be interesting to see the interest professional crowd shows for the tablet as a replacement for their current laptops and netbooks .

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Google.. Apple and now its RIM who has launched its Ad service : The Blackberry Advertising Service

Oct 3, 2010 Blackberry Developer, Blackberry Development, News

There’s a trend a-trending in the mobile industry at the moment, and it’s to do with getting eyeballs on your advertising. Google knows it, Apple knows it, and it looks like RIM’s got wind of it too.

Following Apple’s launch of its iAds mobile advertising system – and subsequent investigation by US trade regulators – and Google’s purchase of specialist AdMob, it’s clear that the big mobile players want to get a piece of the advertising pie of their very own – and BlackBerry creator RIM is no exception.

RIM has launched its advertising service for the BlackBerry Application Platform. The BlackBerry Advertising Service helps developers integrate advertising in their BlackBerry smartphone applications quickly and easily, while also allowing advertisers, agencies and brands to work with a broad selection of advertising networks.

“The BlackBerry Application Platform is providing a truly powerful foundation for our developer community. The BlackBerry Advertising Service offers developers a quick and easy way to integrate advertising in their applications. The service reduces the commercial and technical complexity of enabling ads within an application and offers developers a new avenue of monetization,” said Alan Brenner, senior vice president, BlackBerry Platform at RIM.

“We are thrilled to see the market continue to evolve providing advertisers, agencies and brands with multiple options for meeting their mobile advertising platform needs. The MMA congratulates RIM on the BlackBerry Advertising Service and its efforts to ease marketer’s abilities to integrate mobile into their advertising strategies.” said Michael Becker, managing director of the Mobile Marketing Association for North America .

The BlackBerry Advertising Service includes three key components: a simple to integrate SDK; a mediation platform; and a growing slate of advertising networks.

At launch, the BlackBerry Advertising Service will offer developers and advertisers the opportunity to work with many advertising networks including Amobee, Jumptap, Lat49, Millennial Media and Mojiva. Advertising networks such as Buzzcity, NavTeq, Placecast, Sympatico, Transpera, Where and xAD, as well as rich media advertising platform Medialets, are expected to join the service in the coming months.

“This new Advertising Service not only brings new channels of revenue to our developer community, but also provides them with a single relationship through RIM to simplify the commercial and technical complexity of mobile advertising,” Brenner said. “We also feel that it is important that agencies and brands have full control of the creative process and have worked to provide features in the SDK that will allow them to bring dynamic and relevant ads to BlackBerry smartphone users.”

Check out the Full Press Release below :

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